Lumberjack

Open Lumberjack, paste any long address, and press Shorten. In the same step, pick a branded domain, set a readable slug, and add campaign tags with the built-in UTM builder. Save tag presets for each channel (email, X, TikTok, ads) so you can spin up consistent tracking links in seconds. Use one link per placement: a link for the email header, another for the footer, and separate links for each social post. Drop the result into your CMS, ad manager, or scheduler, and keep your naming rules tight so reports stay clean.

Once traffic rolls in, monitor performance live. The dashboard shows clicks as they happen, with breakdowns by referrer, device, and location. Filter by date ranges to compare launches or weekly sends. Spot which message, platform, or creative drives engagement, then double down. Writers can see which blog CTAs win. Marketers can confirm which ad set pulls more qualified visits. If a partner post suddenly spikes, you’ll see it immediately and can extend the promotion while it’s hot.

Use routing rules to send people to the best destination. Send iOS and Android users to the right app store, desktop to a web signup. Route by country to localize pricing or compliance pages. Schedule a temporary redirect for a flash sale, then fall back to the evergreen page. You can also rotate multiple targets to test variations without touching your ads. Add retargeting pixels to the link so every click feeds your remarketing audiences, even when you’re promoting third-party content. more